Preservation of cultural heritage
Preserving cultural heritage is a vital part of our CSR initiative. We believe in fostering a
society where art and culture keep ancestral knowledge and identity alive.

Our initiatives

Over the years, we have supported causes that celebrate, promote, and strengthen our
cultural heritage through theatre, cinema, music, and art.

Music Scholarships to Students of Ustaad Hanif Khan

Music Scholarships to Students of Ustaad Hanif Khan

Getz Pharma EACPE Film Awards

Getz Pharma EACPE Film Awards

Islamabad Literature Festival

Islamabad Literature Festival

Karachi Literature Festival

Karachi Literature Festival

Hyderabad Literature Festival

Hyderabad Literature Festival

Preserving our shared
legacy

Through partnerships with cultural institutions, we champion the preservation
of traditions, celebrate diversity, and inspire pride in our collective heritage.